Wednesday, 20 April 2016

Mondelez,maker of Cadbury chocolates & Oreo, launches Bournvita biscuits

Expanding its biscuit footprint from cream to cookies, Mondelez India, the maker of Cadbury chocolates, on Tuesday launched its second brand in the category in the form of Cadbury Bournvita biscuits.



Expanding its biscuit footprint from cream to cookies, Mondelez India, the maker of Cadbury chocolates, on Tuesday launched its second brand in the category in the form of Cadbury Bournvita biscuits.
The Bournvita cookies will be the company’s second offering in the biscuits segment after Oreo, which was launched in India in 2011. Introduced as the morning biscuit, the Bournvita cookies are loaded with the signature taste of the malted beverage Bournvita and other essential vitamins and nutrients. “If you go to the average Indian household in the morning, there will be some sort of milk and biscuits for breakfast. When it was introduced, Bournvita’s task was to enhance the morning beverage experience.
Similarly, the task for Bournvita biscuits will be to enhance the morning biscuit experience,” said Chandramouli Venkatesan, managing director, Mondelez India Foods.
Following extensive consumer insights and research, the company – which operates in the chocolate, beverages, biscuits and gums & candy segments – aims to reach out to anyone who is a biscuit consumer in the Indian market.
Chella Pandyan, associate director, marketing, biscuits India and kids fuel AP, Mondelez India, says India is a large and exciting biscuit market for the company. “Mornings are the biggest biscuit occasion in India. That is where we are anchoring our product,” Pandyan added. The biscuits will be available in two packs – Rs10 and Rs25 – and are expected to hit all major urban and rural retailers in May. They will also be available exclusively through a pre-launch on online marketplace Snapdeal soon.

Share it!